A vibrant art trail in support of child and adolescent mental health.
The Big Splash
Brand and visual identity
A world leading art trail of 36 dolphins arrived in Perth in January 2017 to raise funds and awareness for Perth Children’s Hospital Foundation’s programs in Child and Adolescent Mental Health.
Our task was to create a rich brand architecture to build a strong visual foundation not only for the event, but for a corporate fundraising and partnership program.
Our approach was a vibrant and multifaceted brand, which started with naming the event ‘The Big Splash WA’, to communicate the breadth of the fundraising initiative and speak to the community, in particular children and young teens. Our naming and branding approach was executed across literature, way finding, digital app, website and filmed content.