Empowering young children with belief that they can do and achieve anything.
Duke of Edinburgh’s International Award
Social media content
We were asked to brand and help launch the Compass Award in WA, to attract a minimum of 400 young students in the first year and drive support from Corporate sponsorship. Our proposition ‘Discover Me’ was developed to support the message that each child has their own unique talents and skills.
We sent out a fun questionnaire to kids in a school and captured their stories and words, followed by a photoshoot on location. The creative work injected a sense of fun, aspiration and inclusiveness.
The campaign so far has been successful with 10 schools and 250 students signed up for 2018.