Impactful statistics and brave stories of survivors and families affected by suicide raise $207,000 in four weeks for Lifeline WA.


Lifeline WA


We did

Strategy
Creative
Brand
Print
Digital
Social Media
Website (design)

Lifeline WA expected to receive a call every 32 seconds from someone lonely or in crisis at Christmas. Our brief was to create a fundraising event to raise awareness and $200,000 for this vital service for West Australians. Through impactful statistics and emotional stories from real people affected by suicide, we built a compelling reason to shine a light for life at Christmas.

The campaign centrepiece was a 15.5-metre-high tree, the biggest Perth has ever seen, with 55,000 lights – one shining for every West Australian who called Lifeline WA in the past year.

Beyond the physical tree the focus was in digital, where the hard hitting and impactful stories created a compelling reason to donate.

We have been working with the amazing team from Anthologie on our biggest ever Christmas fundraising appeal and we are simply thrilled with the results!

Working with Anthologie is fun and effortless, their open, honest and regular communication has been sincerely appreciated, they have picked up on so many opportunities that we might have missed.

Anthologie poses a rare combination of creative conceptualisation and incredible design. We knew from the very first meeting that Anthologie clearly understood our needs and that they were willing to go above and beyond to help us run an amazing campaign. Anthologie have turned a big idea into a reality, helping conceptualise, create and deliver a wonderful campaign within a very tight timeline.Susan Schofield, Manager of Fundraising and Marketing – Lifeline WA