Launching a one-of-a-kind data facility.


Pier DC


We did

Strategy
Brand identity
Story
Promotional assets
Interior branding

Pier DC was established in 2014 and launched its first Tier III data-centre based in Canning Vale in 2017.

The two founders envisioned a world-class Data Centre as the foundation of innovative cloud concepts. Competition is fierce and the brand had to have a clear and compelling proposition – and story.

We developed a strong and simple identity with a bold campaign line ‘Rack your brains’.