Building a brand and story around a critical cause.
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Over 60,000 children in Western Australia are living with a rare disease, with a third waiting 5-10 or more years to get an accurate diagnosis.
The Undiagnosed Diseases Program (Project Y), lead by clinical geneticist Dr Gareth Baynam, brings together a powerful team of Western Australian doctors and researchers together with global partners around one goal – to solve the most rare conditions for children.
Our challenge was to name and brand this incredible work, to communicate the importance of the program and attract much needed funds and support.