Bringing classical music to urban spaces and places.


PSO on the streets


We did

Naming
Brand
Social Media
Promotional material
Merchandise
Event activation

We developed a guerrilla style campaign ‘PSO on the streets’ where top musicians from the Perth Symphony Orchestra would turn up randomly in spaces and places around Perth and excite audiences young and old.

The brand comprised of urban ‘street art’ graphics and was delivered in conjunction with Hawaiian, who we attracted to support the campaign through the activation of their retail spaces.