Shining a light to raise critical funds at Christmas.
Following a successful 2016 campaign that raised over $200,000 for this great cause, Lifeline WA engaged us to reimagine the Lights for Lifeline campaign for 2017.
Lifeline WA expected to receive a call every 32 seconds from someone lonely or in crisis at Christmas. Our brief was to create a fundraising campaign to raise awareness and funds for this vital service for West Australians. With a team of ambassadors on board, we built an engaging campaign to inspire corporates and the general public shine a light for life at Christmas.
The campaign centrepiece was a 15.5-metre-high tree at Elizabeth Quay, supported with digital billboards and promotions across Perth CBD, transport systems and digital and social media platforms, delivering a compelling campaign to drive donations.