Elevating an iconic destination through a rich digital experience.
Our challenge was to elevate awareness and reputation of State Buildings as a precinct, through a rich digital experience.
State Buildings has carefully curated the brands and businesses within the precinct – so our idea was to do the same with their digital presence for their customers.
We created a solution that allowed users to explore events, venues and products organically within the site – and presented the information in a dynamic and visually rich way. A mobile-first approach to design enables interaction on the go.
We also developed a template approach for venue sites within the building, with commonalities to enhance the user experience.