A vibrant art trail in support of child and adolescent mental health.
The Big Splash
Brand and visual identity
A world-leading art trail of 36 dolphins arrived in Perth in January 2017 to raise funds and awareness for Perth Children’s Hospital Foundation’s programs in Child and Adolescent Mental Health.
Our task was to build a strong and recognisable visual foundation for both the art trail event and for a corporate fundraising partnership program. The design therefore had to work across a digital and printed environment, as well as appeal to a range of target audiences.
We began by naming the event ‘The Big Splash WA’ to communicate the breadth of the fundraising initiative and appeal to the community (in particular children and young teens). We then rolled out our name and branding across printed collateral, wayfinding, a digital app, website and filmed content.