Adapting to the rapidly
changing world of PR.
The world of PR and communications is changing rapidly. Campaign Capital recognised this and approached us to support them in repositioning the business with a new name, story and brand identity.
‘Connect. Share. Impact’ became the tagline to communicate the three areas of focus – building relationships, storytelling and shaping public and government opinion.
The identity positioned the business as a progressive and professional organisation, allowing CGM Communications to play at the sharper end of town.