Sharing messages of hope to those who need it most.


Lifeline WA


We did

Strategy
Creative
Brand
Print
Digital
Social Media
Website (design)

Christmas is a tough time for many West Australians, with Lifeline expected to receive a call every 32 seconds from someone lonely or in crisis during the festive season. With so many people depending on Lifeline’s services, ongoing funding is crucial.

Our brief was to create a fundraising event to raise both $200,000 and vital awareness. Through impactful statistics and emotional stories, we built a compelling reason to shine a light for life at Christmas.

The centrepiece of the campaign was a 15.5m high tree, the tallest Perth had ever seen. Shining brightly on the tree were 55,000 lights – one for each West Australian who had called Lifeline in the past year.

Beyond the physical tree, our focus was on driving awareness and fundraising in the digital space, using hard-hitting and impactful stories to encourage people to support our message. The campaign was incredibly successful, raising over $207,000 in just four weeks

We have been working with the amazing team from Anthologie on our biggest ever Christmas fundraising appeal and we are simply thrilled with the results!

Working with Anthologie is fun and effortless, their open, honest and regular communication has been sincerely appreciated, they have picked up on so many opportunities that we might have missed.

Anthologie poses a rare combination of creative conceptualisation and incredible design. We knew from the very first meeting that Anthologie clearly understood our needs and that they were willing to go above and beyond to help us run an amazing campaign. Anthologie have turned a big idea into a reality, helping conceptualise, create and deliver a wonderful campaign within a very tight timeline.Susan Schofield, Manager of Fundraising and Marketing – Lifeline WA