Design and typesetting
Having won awards for their Annual Reports in the past, Main Roads were keen to continuously improve the experience. A challenging project with complex content, case studies and financial data to be displayed. We used best practice user experience methods to present this information in an engaging way, whilst retaining clarity.
The Main Roads Annual Report was awarded the Allan Skinner Trophy for the best annual report in the General Government Sector at the 2019 Lonnie Awards. Main Roads was also awarded a Gold Award on the night. A win for all.
This report made very effective use of an innovative electronic format, and employed appropriate stories to illustrate key aspects of their work while retaining the necessary rigour in reporting key performance targets and processes.The integration of the framework, standards and principles in the report was considered outstanding.Judges Comment
We took a more personable approach to our reporting by highlighting individual stories to create an engaging experience for readers.
Anthologie were awesome and easy to work with. I was impressed with their creativity and ability to build on our design brief and to develop our ideas further, providing valuable feedback and options.
They were very professional, approachable and easy to communicate with. Being my first time doing something like this, they made it an enjoyable experience and I appreciated their willingness to help this ‘newbie’ throughout the entire process. I look forward to working with Amy and her team again.
Natalia Watene, Main Roads
Whether we design our reports for print or online, we take care to present the information in the most user-friendly and interesting way, from case studies to data infographics and everything in between.