Bringing a big irreverent slice of British flavour to the bustling side streets of West Perth.

Mayfair Lane

We did

Brand identity
Social media


We created a brand identity and social media content strategy to launch a venue in the heart of West Perth, imbuing the spirit and taste of a great British gastropub. Quirky and fun, we delivered a brand that embraced digital media and engaged its audience with a sense of fun and belonging.

The brand revolved around our loveable rogue Mumford Mayfair, a chubby faced British Bulldog with a soft spot for boutique brews and an appetite for adventure. Our work supported the venue’s launch, to great acclaim from critics and punters alike.