Shining a light to raise critical funds at Christmas.


Lifeline WA


We did

Brand identity
Fundraising campaign
Advertising
Social media
Event

Following the successful 2016 campaign that raised over $200,000 for Lifeline’s support services, Lifeline WA approached us to reimagine the Lights for Lifeline campaign for 2017.

With Lifeline answering calls for help every 32 seconds on average during the festive season, the impact their trained operators make on the lives of thousands of West Australians is enormous and far-reaching.

Our goal was to raise further awareness and life-changing funds for Lifeline by engaging a team of ambassadors to inspire corporates and the general public to shine a light for life at Christmas.

The campaign centrepiece was a 15.5 metre tall Christmas tree at Elizabeth Quay, supported by digital billboards and promotions across Perth CBD, transport systems, digital platforms and social media to deliver a compelling campaign. Together, we helped to raise a huge $215,000 as well as thousands of unique website visits and Facebook interactions.

$215,000



money raised

6,199



website visits

246,623



facebook reach

266,419



visits to the tree