A new brand and marketing strategy to revolutionise the way people travel around Joondalup.


We did

Brand strategy
Visual identity
Website and interactive tools / apps
Station branding
Social media
Marketing strategies


Bike share has been hugely successful in cities like London, Paris and Amsterdam, but not so much in Australia, in part due to poor launch strategies and issues around helmet laws. urbi aims to change that. We were tasked with delivering a brand identity and marketing strategy for this modern bike share scheme.

Our proposition “sharing connects people” shows how urbi connects people to their day, their job, their school, their community.

Whilst a strong creative campaign proposition is key, so is clear communication and user experience. So the balance of both has been vital in building a successful campaign, with rich design and creative across B2B and B2C communications.