Preparing young people for the future of work.


Career Industry Council of Australia


We did

Strategy
Creative
Campaign
Film content
Event
Social

Made with

Alucinor Productions
Cloakroom Media

Watch the videos

The world of work is changing fast. The jobs and careers of yesterday and today are rapidly being replaced, leaving us in uncertain territory when it comes to educating the next generation. Plus, with misconceptions surrounding University verses Vocational Education and Training (VET) opportunities, many young people are not getting all the facts they need to make an informed decision.

How can we help generate a better understanding of what lies ahead for Work2030, and help young people successfully navigate this ever-changing career path? We created an 8-part video series around the future of work with a panel of industry experts, high school students, VET graduates and career advisors, facilitated by TripleJ presenter and ABC journalist, Tom Tilley.

This digital campaign, an extension to our VET. It’s Right Now work, achieved 436,207 impressions and 107,239 full video views across Facebook, Twitter and Linkedin – a staggering performance! We also reached 2,500 teachers and school career advisors through targeted emails.

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teachers and career advisors nationally
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impressions in social
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full video views