By age five, a child’s brain has already established its foundation for lifelong learning and well-being. Backed by Minderoo Foundation’s Thrive by Five initiative, the Early Years Partnership (EYP) takes a place-based, community-led approach to improving early childhood development, health, and learning for children from conception to age four.

As the initiative scaled across diverse regions in Western Australia, the existing program identity no longer met its needs. Each new region required the flexibility to add its local identity without diluting the overarching brand, while ensuring alignment with key partners—Minderoo Foundation, Telethon Kids Institute, and the Western Australian Government. Additionally, the lack of a dedicated website hindered the ability to tell a cohesive story, connect with stakeholders, and share evidence-based resources.

Our Approach

Anthologie partnered with Thrive by Five to deliver a solution that addressed both brand and digital challenges, ensuring scalability and impact as the initiative expanded.
Brand Development
We began with a collaborative discovery process, engaging with key stakeholders to understand the initiative’s goals, audiences, and community needs. Guided by themes of voice, connection, and evidence, we developed a cohesive brand architecture that could adapt to local communities while maintaining a unified identity.
Deliverables included:

  • A refreshed logo system with master, regional, and community-specific lockups.
  • A brand guide outlining logo usage, typography, colour palettes, graphic elements, and photography style.
  • Templates for stationery, presentations, banners, and other collateral to ensure consistency across all touchpoints.

our approach

Website Design and Development
In parallel, we designed and developed a new website to serve as the digital home for the Early Years Partnership. The site was built with:

  • Localised micro-sites for each community, empowering them to share tailored updates and resources while staying aligned with the initiative’s broader goals.
  • An enhanced gallery for video content and an events platform accommodating multi-day and recurring events.
  • User experience (UX) improvements based on a detailed review of content, information architecture, and navigation.
  • Updated copy to ensure accessibility, clarity, and alignment with the brand’s tone of voice.

impact

The refreshed brand identity and website have equipped the Early Years Partnership with the tools to scale its impact across Western Australia.

  • Stronger Connections: Localised micro-sites fostered deeper engagement with communities while strengthening the initiative’s state-wide presence.
  • Enhanced Collaboration: Unified branding and clear guidelines empowered partners and stakeholders to align their efforts, ensuring consistency and credibility.
  • Increased Awareness: The website provided a central platform to share evidence-based resources, mobilise support, and highlight the importance of early childhood development.

With a cohesive brand and a robust digital platform, the Early Years Partnership is well-positioned to create lasting change, supporting children and families to thrive from the very beginning.

Project Credits

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