When it comes to recruitment, there are many misconceived ideas holding employers back from hiring people with disability. As an agency dedicated to changing lives through the power of inclusive employment, EDGE wanted to change people’s minds.
We set out to create an awareness campaign to address these falsely perceived barriers facing employers. We needed to inspire them to reconsider their biases of it being too difficult to hire someone with a disability – so who better to do that than people who have lived experience of the process.
Can. Do. centres on sharing empowering stories of people with a disability and their experience of finding and having employment. The series of short films which highlight the difference employment makes to the lives of both employers and employees — as solicitor and disability rights lawyer Rita aptly says, “it’s not what you can’t do, it’s about what you can do”.