Formerly known as Girls Academy, Ember Connect needed a brand transformation to reflect its evolving mission: elevating Aboriginal and Torres Strait Islander women across the country to greater possibilities. The organisation sought a fresh identity that could honour its cultural roots while inspiring a new generation of members to connect, share, and grow.
Ember Connect
A glowing new identity for a First Nations women’s network

APPROACH
Anthologie partnered with Ember Connect to craft a brand that truly resonated with its audience. Rooted in cultural authenticity and co-designed with First Nations women, our approach blended deep discovery, creative exploration, and collaboration:
Discovery Workshops: We established a working group of Aboriginal and Torres Strait Islander women representative of the community. Together, we explored the organisation’s purpose, audience needs, and resonant themes of regeneration, healing, and unity.
Brand Development: Inspired by the regenerative nature of fire, we developed the name Ember Connect, symbolising the enduring strength and warmth that fuels growth and carries the flame between generations.
Visual Identity: Through co-creation sessions, we designed a vibrant and culturally safe identity that captured the essence of Ember Connect – a celebration of sisterhood, connection, and empowerment.
SOLUTION
The resulting brand identity is a powerful reflection of Ember Connect’s mission and values.
- The name symbolises the hottest part of fire: a source of life, passion, and regeneration.
- The narrative tells a story of uniting women, healing through shared experiences, and creating an unstoppable cycle of growth and strength.
- The visual identity employs vibrant, warm tones and dynamic imagery, celebrating connection and empowerment.



IMPACT
Ember Connect now stands as a beacon for Aboriginal and Torres Strait Islander women, offering an online community where members can gather, learn, and share stories. With its new brand, Ember Connect is poised to ignite greater opportunities and inspire women to realise their aspirations in a society that values their voices and contributions.
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