The rapidly changing needs of higher education demand a new approach to connecting, learning and sharing. Curtin University’s Exchange Precinct, is an inspired response to this with Stage One of the ‘Greater Curtin’ Master Plan.
An innovation precinct designed to bring the University, industry and community together — forming ‘a campus of the future’ where students can connect with industry leaders while benefitting from new technologies and ways of living and working.
As brand and communications partner, Anthologie united a diverse group of academic, community and government stakeholders across the naming, positioning and envisioning of this one-of-a-kind innovation precinct. At its heart, Exchange is all about sharing — shared experiences, shared spaces, and shared energy. ‘Life, shared’, is embodied by a fluid and dynamic identity that shows how the lines between, work, study, and play will increasingly blur in this vibrant new place.