‘What do you want to be when you grow up?’ It’s an all-too-common question children hear from a young age. Though most people consider career-related learning to be something that happens in high school, research shows it starts much earlier, with children making assumptions about future careers in primary school. The Career Industry Council of Australia (CICA) appointed Anthologie to raise awareness of the importance of career-related learning in a child’s formative years.
Our purpose was clear – to support parents to have meaningful conversations with their children to inspire their aspirations and future success. The Little Ripples campaign stemmed from an evidence based strategy that revealed the instrumental role parents and teachers play in shaping their children’s aspirations.
Through the power of storytelling, parents can become more aware of the affect they have on inspiring their children’s goals, while The Little Ripples tool kit provides fun career-related learning activities for families to enjoy.