‘What do you want to be when you grow up?’ It’s an all-too-common question children hear from a young age. Though most people consider career-related learning to be something that happens in high school, research shows it starts much earlier, with children making assumptions about future careers in primary school. The Career Industry Council of Australia (CICA) appointed Anthologie to raise awareness of the importance of career-related learning in a child’s formative years.

Our purpose was clear – to support parents to have meaningful conversations with their children to inspire their aspirations and future success. The Little Ripples campaign stemmed from an evidence based strategy that revealed the instrumental role parents and teachers play in shaping their children’s aspirations.

Through the power of storytelling, parents can become more aware of the affect they have on inspiring their children’s goals, while The Little Ripples tool kit provides fun career-related learning activities for families to enjoy.

The making of

We interviewed 20 people (aged five to 85) to capture their stories, insights and perspectives of how their ‘Little Ripples’ shaped their lives. The film also spoke to the real and vulnerable moments in the lives of everyday families showing how easily Little Ripples are formed in childhood.
Asking children about what they want to be when they grow up may sound like an innocent question, but this creates ripples that affect how they see themselves for years to come.
The Hon Stuart Robert MP Minister for Employment, Workforce, Skills, Small and Family Business

We created a free downloadable toolkit with conversation cards, posters and worksheets to make it as easy as possible for parents to start meaningful conversations with their children around their future ambitions.

Everything you do as a parent, has a ripple effect from now that influences the way children see themselves and their future. These evidence-based resources provide parents and carers with a series of fun activities and games they can use at home with their children.
Amy Sutton Managing Director, Anthologie

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