People sitting on a hill

In the midst of a pivotal shift towards a more holistic, people-centred approach to mental health, the Mental Health Commission (encompassing alcohol and other drug concerns) sought Anthologie’s expertise. The Commission’s existing brand, while respected for its dedication, was burdened by perceptions of being overly complex and disconnected from the community it served.

Adding to this challenge was the public’s misunderstanding of the Commission’s role: supporting mental health organisations and frontline workers, not directly providing services. A brand transformation was needed, but a visual rebrand wasn’t on the table.

Our approach, unpacking perceptions, amplifying voices

Anthologie dove into existing research, understanding the complex web of perceptions surrounding the Commission and its new direction. Engaging internal and external audiences, we pinpointed the challenges and opportunities to reshape the narrative.

With a foundation of insights, we crafted a revitalised brand strategy and verbal identity.

The Impact

Equipped with a powerful new brand strategy and verbal identity, the Mental Health Commission refreshed its communications across all channels. The result? Consistent messaging that reflects their transformative mission, more effective storytelling, amplified voices of lived experience and a genuine, human-centred tone that resonates with the community.

The Mental Health Commission is now well-positioned to lead the charge towards a brighter mental health future for Western Australia.

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