Sustainable Oceans Alliance

Three teenagers waving a blank flag at the beach.

Since 2014, Sustainable Ocean Alliance (SOA) has united young ocean leaders and changemakers worldwide, driving innovative solutions to protect our planet. As their movement grew, so did the need for a digital platform that could seamlessly connect members, support collaboration, and empower youth-led ocean conservation efforts on a global scale.

SOA envisioned a digital ecosystem that would provide members with the tools, connections, and resources to accelerate their impact. However, existing systems made it challenging to onboard new members effectively, nurture engagement, and facilitate collaboration at scale.

Our Approach

Anthologie partnered with SOA to reimagine their member experience from the ground up, designing a strategy and prototype for a digital-first community that fosters connection, learning, and action. At the heart of this work was co-design, engaging ocean youth leaders across the globe to ensure the platform truly reflected their needs and aspirations.

Key initiatives included:

  • Co-Designed Onboarding Experience: A thoughtfully designed journey that welcomes new and existing members into SOA’s programs, providing clear pathways for engagement and impact.
  • Global Collaboration Hub: A conceptualised digital space where young ocean advocates can connect, share knowledge, and collaborate on projects, strengthening the global alliance.
  • Interactive Prototype & Case for Support: Bringing the vision to life with a clickable prototype that demonstrated the potential of a dynamic and user-centric digital experience.
Persona profile of an Ally for SOA pictures a developer named Allesandro.
Persona profile of a leader for SOA pictures a young for-profit founder named Indah.
Persona profile of a leader for SOA pictures a young not-for-profit founder named Anil at a beach clean up.

Solution

The final prototype design redefined how members engage with SOA, transforming the platform into a vibrant, purpose-driven ecosystem. The onboarding experience ensured every interaction was intentional, while the collaboration hub provided an intuitive space for young leaders to exchange ideas, amplify initiatives, and grow their influence in ocean conservation.

Impact

Anthologie delivered a strategic vision, an interactive prototype, and a compelling case for support, laying the foundation for a powerful digital experience that strengthens SOA’s global network.

4 mobile medium-fidelity UX wireframes of the SOA app platform show the community posts and upcoming events that users can get involved with.

By reimagining how young ocean leaders connect, learn, and take action, this new approach positions SOA at the forefront of youth-driven ocean conservation, empowering the next generation to turn their passion into lasting change.

Project Credits

Discover more of our Our Projects