Thomson Reuters Synergy 2024: Transforming Complexity into Innovation

Thomson Reuters, the world’s leading provider of intelligence and technology tools for businesses, sought to redefine how they connect with their audience. Hosting their flagship tax event, Synergy 2024, at Sydney’s state-of-the-art Telstra Customer Insights Centre (CIC) presented a unique opportunity.

 

Challenge

The aim was to align the event with their new brand positioning, “Know Today, Navigate Tomorrow,” and immerse attendees in a tech-forward experience that reflected their expertise in simplifying complexity through AI and technology.

The challenge? To craft an experience that embodied their revitalised identity and seamlessly integrated with the cutting-edge capabilities of the Telstra CIC.

Approach

Anthologie partnered with Thomson Reuters to design an immersive, future-focused event that merged brand and technology. Our approach involved:

Concept Development
We developed creative concepts that brought Thomson Reuters’ refreshed identity to life, drawing inspiration from their role in clarifying complexity through innovation. Every detail reflected their brand values, from AI-inspired visuals to forward-thinking design elements tailored to the CIC environment.

Experience Design
Collaborating with the Telstra Multimedia Content Experience Design team, we developed mockups and workflows to maximise the CIC’s advanced audiovisual and interactive capabilities. Each touchpoint guided attendees through an engaging narrative, showcasing Thomson Reuters as a tech leader.

Production
Partnering with Sandbox, we delivered dynamic content that transformed the CIC into an interactive, visually stunning space. Every element reflected Thomson Reuters’ commitment to innovation.

Solution

The Synergy 2024 event was an inspiring blend of creativity, technology, and strategy. Attendees entered a space that not only captivated but also informed – every display, animation, and interactive feature underlined Thomson Reuters’ mission to empower professionals with trusted tools and expertise.
Leveraging the CIC’s immersive technology, we designed visually striking presentations, showcasing their leadership in navigating today’s complex landscape.

Impact

The event left a lasting impression on attendees, demonstrating the company’s commitment to empowering tax professionals with cutting-edge tools and insights.
By integrating brand and technology, we helped Thomson Reuters redefine their narrative and position themselves as leaders in the evolving landscape of tax and technology.

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