Anglicare WA

As Anglicare WA approached its 50-year milestone, the organisation was embarking on an ambitious organisational alignment through its 2030 Strategy – a future-focused vision designed to strengthen connection, purpose and impact across the organisation and wider community. The launch represented a significant moment for Anglicare WA: an opportunity to honour its legacy while signalling a bold vision for the future.

The challenge was to create a unifying brand platform that could authentically capture their mission while resonating deeply with staff, stakeholders and the broader public. It needed to feel genuine, human and participatory – not simply a campaign line delivered top-down.

At the same time, the platform had to work across multiple audiences and touchpoints: internally with staff, externally with the community, and through a fully integrated campaign rollout spanning digital, social, radio and out-of-home channels.

Anthologie worked closely with Anglicare WA to shape the narrative and positioning behind “Thrive Together” – a unifying platform built around connection, care and collective progress.

Through a series of collaborative workshops, the platform was developed to capture the spirit of Anglicare WA’s work and the role it plays in helping people, families and communities thrive. It needed to feel simple and memorable, while carrying enough meaning to connect internally with staff and externally with the broader public.

Rather than creating an external campaign line, the platform was brought to life through the strategy. Staff were invited into the process through engagement sessions, feedback moments and shared creative experiences, helping ensure the meaning beyond the platform was owned from within.

To create authentic design assets with creativity and humanity, Anthologie facilitated a hands-on screen-printing community activation with the Anglicare WA team at NM TAFE, creating campaign materials collaboratively and organically. The experience became both a creative expression of the platform and a culture-building moment that can be replicated across the organisation and the wider WA community.

The resulting campaign assets were developed for rollout across an integrated mix of digital, social, radio and out-of-home channels, including a prominent animation on the Yagan Square  tower.

“Thrive Together” is more than a campaign line, it is a unifying platform embedded throughout the organisation and the community Anglicare WA serves.

The platform has been integrated into Anglicare WA’s 2030 Strategy, with shared language woven through strategic goals, internal communications and staff touchpoints to help reinforce a shared sense of purpose and direction.

Externally, the campaign delivered a bold and human-centred presence across Western Australia, helping position Anglicare WA as an organisation driven by community, collaboration and collective impact.