Surprisingly, Australians have one of the highest personal carbon footprints in the world. In response to this, we were tasked by Carbon Positive Australia to design a carbon calculator that would help Aussies understand, measure and offset their carbon footprint.
Driven by this important purpose, we collectively set out to create the single most user-friendly carbon calculator, to inspire Australians to make positive changes to their own impact. Uniquely based on Australian emissions factors, the calculator strikes a balance between detail and simplicity, distilling complex information down into practical actions.
The tool is designed to be completed in one sitting – questions are prepared in such a way as to be answerable on the spot, while at the same time having a depth of analysis to generate detailed and actionable results. The calculator aims to deliver an engaging, repeat-use experience, encouraging the user to track their impact and reduce and offset their emissions.