Turning UX Data into Impactful Digital Experiences
In a world increasingly driven by digital iterations, organisations have an opportunity to leverage user experience (UX) to amplify their impact. By prioritising user needs, impact-driven organisations can strengthen connections, drive meaningful change, and create digital experiences that deliver results. 
The Power of UX in the Digital Age
“My personal relationship with the world of UX started with an impulse to measure the impact of design. I’ve always believed in the power of design as a tool to inform attitudes and inspire action – whether it’s about homelessness, health, community cohesion, or protecting the environment. UX audits provide a tangible way to track progress, identify shifts in user behaviour, and prove the effectiveness of well-designed digital experiences.”
Impact organisations already rely on data to build credibility, track outcomes, and support initiatives – from tracking the environmental impact of car emissions to calculating economic benefits of keeping older people independent and out of aged care. But what data do you have on how your audience engages with your digital products?
People visit websites with specific goals. If they can’t achieve those goals quickly and easily, they’ll move on to alternatives. Even in cases where no alternative exists—such as geat2GO, a last-resort government funded platform that connects people with disabilities to assistive technology – investing in UX led to improved user satisfaction, increased adoption, fewer complaints, and streamlined processes.
Why UX Matters in Impact-Driven Industries
The digital landscape is growing rapidly, and the need for accessible, user-friendly designs has never been greater – particularly for older adults and people with disabilities, who are often overlooked in digital design.
“My favourite end-users to test with were the over-65 age group as part of the LiveUp UX enhancements project. Being a third party, I found that they felt very comfortable being honest and direct with their feedback, which contributed to an authentic perspective for a UX audit. It also challenged a common assumption that older people are not ‘tech savvy’ – in reality, they are incredibly resilient and patient when adapting to technology. This insight informed a lot about the approach.”
A well-designed digital experience is not just a “nice to have”, it’s critical to shaping brand perception, achieving success, and delivering meaningful impact. Anthologie expertly applies UX data into design, offering innovative Insight to Impact packages. From online services to knowledge hubs and more, Anthologie focuses on creating user experiences that people want to return to.
Key Challenges
Impact organisations often aim to increase engagement by attracting more visitors, encouraging exploration, and capturing leads.
While the quality of content is rarely in question, ensuring people can access and benefit from that content requires a deep understanding of how they encounter and navigate your digital experience.
One of the most common hurdles is unclear navigation. Without intuitive pathways, even the most valuable information can remain out of reach.
When people need to access online services especially for healthcare, education, or community support, they’re often under stress and pressed for time. Providing a fast, efficient, and human-centred experiences is one of the most valuable services an organisation can offer.
“In my experience, many clients have had their hands tied by budgets and timelines to produce MVP digital products and websites quickly. The consequence is that user experience becomes a lower priority compared to launching the platform and proving its value. But I see this as an opportunity. With a live site already in use, organisations have real user data at their fingertips – an invaluable resource for optimising the experience to better serve the audience and improve engagement.”
The Role of UX in Driving Impact
UX design is not just about aesthetics – it’s about trust.
First impressions matter – demonstrating that you understand your audience’s needs and offering value at key moments in their journey helps establish that trust. Clear user journeys, combined with moments of discovery and delight, further enhance engagement by creating a more enjoyable and intuitive experience.
When experiences for people are integrated into organisational strategy, it becomes a powerful tool for staying connected to your audience.
From Insight to Impact: Anthologie’s UX Review Packages
At Anthologie, we combine expert analysis, strategic thinking, and a human-centred approach to help impact-driven organisations elevate their digital platforms and services. Our UX packages focus on uncovering actionable insights and delivering them as measurable improvements for your organisation.
UX FOUNDATIONS PACKAGE
Identify strengths and opportunities for optimisation.
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- Understand user pain points through expert-led usability testing.
- Develop prioritised recommendations to improve navigation, content, and functionality.
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UX IMPACT PACKAGE
Optimise user satisfaction, inclusivity, and long-term alignment with your goals.
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- Understand user pain points through expert-led usability testing.
- Develop prioritised recommendations to improve navigation, content, and functionality.
- Engagement with lived experience.
- Future-proof insights: Use research benchmarks to measure and adapt to the success of implemented changes.
- Strategic alignment: Align UX enhancements with organisational goals and evolving user preferences.
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The Power of Lived Experience in UX Design
“During my time as a UX Design Lead at Anthologie, I’ve had the privilege of collaborating with organisations working to improve equitable access to health information and services through technology. I’ve certainly had some of my own unconscious biases put to the test over this time! This makes me a huge advocate for user testing with real people wherever possible.”
Incorporating lived experiences into user experience design is essential for creating digital platforms that genuinely meet the needs of their audience. When people feel empowered to share honest feedback, organisations gain an unfiltered understanding of what works and what doesn’t, ensuring user needs are not only heard but addressed effectively.
While organisations with a good understanding of their audience can offer useful insights, lived experience provides the most accurate and reliable insights because it comes directly from the people who interact with the platforms. Insight to Impact focuses on bringing real end-users into the design process, ensuring their authentic voice shapes user-centred solutions. This method leads to better solutions and shows how people actually use the platform, uncovering what needs to improve.
Engaging with your audience not only produces better data, but also builds a network of engaged testers who are, after all, the true experts in their own experiences.
Case Study: How UX Reviews Drive Meaningful Change
Independent Living Assessment (iLA) rapidly developed products to address the growing demand for healthy ageing support, underpinned by well-researched, evidence-based content. A UX review with Anthologie provided the foundation for shifting from diagnostic approaches to transformative strategic planning. The process also engaged and grew their strong base of engaged testers, ensuring a close connection to their audience’s needs.
📖 Read more about the process in the LiveUp case study.