Creating a luxury website befitting one of WA’s most iconic brands.
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Kailis Jewellery is a highly respected Western Australian jeweller, creating bespoke pieces from untouched and unique Australian South Sea Pearls. Though Kailis’ brand and reputation were strong, their website was creating a number of barriers for customers, which prevented this reputation from being converted into sales.
We started the project with a thorough review of data and analytics and identified a number of opportunities to improve user experience. This included a custom check-out process to enhance the customer journey and improve conversions, an improved visual navigation and structure, product wishlists, enhanced filtering and a more visually rich and enjoyable shopping experience.
The resulting Kailis Jewellery website combines an emotive brand experience with great usability, and has already started to generate highly positive results.