Kailis are an iconic luxury jewellery brand, whose reputation for bespoke Australian South Sea Pearl pieces are second to none. Though their brand and reputation were strong, their website was creating a number of barriers for customers, which prevented this reputation for excellence from being converted into sales.

Our brief was clear: to better showcase the Kailis brand, history and story; to optimise and increase customer conversions; and to support the in-store experience through private appointments.

The reimagined site provides a modern and sophisticated online shopping experience, matching the luxury. Immersive stories and content elevated the brand experience, while promoting longer engagement.

 

Prototyping and user testing

We put Kailis’ shifting customer profiles to the fore by adopting a mobile-first approach. User testing at each iteration of development was key to balancing the needs of the customer and the business by removing any barriers to customers purchasing a product.
A gold necklace on a clean and minimally designed shop page on the Kailis website. To the right is a description of the luxurious product and the price of $41,800.
From the very beginning, Anthologie stood out from the crowd. In our initial meeting, their team took the time to really get to know our business and ask questions, and it made a lasting impression. The new website has been a great success, with Anthologie responding quickly and effectively to any ongoing requirements as they come up.
Eithne Healy Marketing Manager, Kailis Jewellery

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