Creating a luxury website befitting one of WA’s most iconic brands.

Kailis Jewellery

We did

User Experience


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Kailis Jewellery is a highly respected Western Australian jeweller, creating bespoke pieces from untouched and unique Australian South Sea Pearls. Though Kailis’ brand and reputation were strong, their website was creating a number of barriers for customers, which prevented this reputation from being converted into sales.

We started the project with a thorough review of data and analytics and identified a number of opportunities to improve user experience. This included a custom check-out process to enhance the customer journey and improve conversions, an improved visual navigation and structure, product wishlists, enhanced filtering and a more visually rich and enjoyable shopping experience.

The resulting Kailis Jewellery website combines an emotive brand experience with great usability, and has already started to generate highly positive results.

Using sketch prototypes and user testing to inform the design approach
Enhanced filtering and visual navigation
New and improved product wishlists