Kailis are an iconic luxury jewellery brand, whose reputation for bespoke Australian South Sea Pearl pieces are second to none. Though their brand and reputation were strong, their website was creating a number of barriers for customers, which prevented this reputation for excellence from being converted into sales.
Our brief was clear: to better showcase the Kailis brand, history and story; to optimise and increase customer conversions; and to support the in-store experience through private appointments.
The reimagined site provides a modern and sophisticated online shopping experience, matching the luxury. Immersive stories and content elevated the brand experience, while promoting longer engagement.